Swarovski has partnered with Schonbek, a leading lighting manufacturer, to unveil four exquisite custom-designed chandeliers for the Golden Globe Awards ceremony. These spectacular creations include three smaller fixtures, each boasting over 4,000 crystals, and a grand 60-inch centerpiece adorned with more than 10,000 crystals, demonstrating an unparalleled commitment to luxury and design. The entire collection collectively features approximately 25,000 crystals and took a combined 150 hours to meticulously produce, highlighting the extensive craftsmanship involved in bringing these luminous installations to life.
Kolja Kiofsky, Swarovski's Chief Commercial Officer, expressed immense pride in seeing these bespoke chandeliers command attention at such a prestigious event, emphasizing that each piece was conceived to embody the brilliance and artistic integrity synonymous with the Swarovski brand. Helen Hoehne, President of the Golden Globes, echoed this sentiment, stating that the new Swarovski chandeliers beautifully capture the essence of honoring cinematic excellence, infusing the evening with elegance, charm, and the magic of film. She remarked that the dazzling display transforms the red carpet into an illuminated stage, perfectly mirroring the creativity celebrated at the Golden Globes.
Jenifer Walsh, CMO of WAC Group/Schonbek, underscored the collaborative success, noting how the partnership between Schonbek and Swarovski brilliantly showcases the transformative power of premium crystal lighting on a globally recognized platform. She affirmed that the enduring appeal of an authentic Schonbek chandelier, renowned for over 150 years, continues to set the global benchmark for crystal lighting, symbolizing a fusion of masterful craftsmanship, artistic vision, and compelling narratives.
The radiant splendor of these custom-designed chandeliers at the Golden Globes is a testament to the power of collaboration and dedication to excellence. Such magnificent artistry elevates an already star-studded event, reminding us that true brilliance shines brightest when skill, passion, and innovation converge, inspiring awe and celebrating the heights of human creativity.